Competition in business is a natural thing. It even applies in the medical field, such as dentistry. The problem is how to become the most prominent among dental clinics or other dentists. Fortunately for us who live in this day and age because various social media can do the job. Of course, until now, Instagram is still the choice to make businesses easier to recognize. You can also use it to your advantage by starting your own dentist’s Instagram account.
How to Come Up with the Ideas for Dentist Instagram Content
Sometimes, when you see other people’s Instagram content, you may think it would be easy to manage the dental clinic’s Instagram account. Unfortunately, what you imagine is not always aligned with reality. Let alone creating consistent content, you only can get ideas for the first two or three posts. Just worry no more. Here are some ideas you can use to create the content, including the post examples.
Team Photos
Now, there are still many people who are reluctant to come to the dentist. Some are scared of the treatment pain, some are afraid of the equipment, and some are afraid of the dentist himself. You can introduce the team at your clinic to wipe off those negative stigmas. Team photos can be individual photos or group photos. It will be even better if you can take some selfie photos showing the hospitality of your team in serving. Therefore, this dentist’s Instagram post type can increase people’s trust in your team.
A friendly smiling team photo like in the post above can further captivate the audience. by seeing a friendly doctor and staff, they will feel more comfortable and calm. They know it is in the hands of a person who does his job with kindness.
Happy Patients
Your audience still doesn’t quite trust the professional team you have. Post patient photos. People usually have more trust in people who are in the same position, in this case, the patient. You can post the patient after treatment, during treatment, or during the consultation session. Of course, you must get your patient’s permission. The best patient photo to upload is your happy patient with a big smile showing their clean and healthy teeth.
If you feel that uploading patient photos alone is not enough, you can combine them with patient testimonials or reviews of your services. This post can have twice the impact of posting it plainly or separately.
Testimonials
Finding out other people’s reviews about the services offered by a clinic is one of the first steps for many people before deciding to visit the place. What is more convincing than testimonials from the patients? It is a good content idea you can post on your dentist’s Instagram account. Most will believe in online recommendations and reviews just like trusting their friends and family’s opinion. Pick positive reviews that highlight your strengths and qualities using the proper template.
Inside Snooping
You have introduced your team. You have also shown the faces of your patients. Then, have you given a little glimpse of how things are in your clinic? Give a little sneak peek of your clinic to build more curiosity in your audience. For your information, people love to know your practice place even before they set foot there to ensure themselves. The reception area, surgery room, operating room, or just the ambiance within the clinic is good to share.
It can be the opportunity to show what you have that other dental clinics don’t and make it your selling point. Even something as simple as mineral water for the patients and seasonal flowers in your reception area can give a big impression on the audience. Take the picture and share it on your dentist’s Instagram account regularly.
Tips or Fact
Using social media is not just for promotion. There are times when you have to interact with and educate your audience. The audience will feel that they are getting other benefits by following you on Instagram. Share tips or fun facts about dentistry or dental health to fulfill this goal. Make sentences as simple as possible so that it is easy for ordinary people to understand. Combining it with an attractive template would be even better.
You can still include clinic promotions even if you share information and tips. Include the clinic logo for branding purposes. Don’t forget the telephone number or email address to make a consultation or an appointment for the promotion. But, if you find it still looks like a hard-selling effort, you can try to direct them to visit the website to explore more fun facts and info. The post on the dentist’s Instagram below is a great example to follow.
National/International Events or Holidays Celebration
Ideas for social media content can be as simple as offering a greeting at every holiday or annual national event. This kind of content can show how considerate you are. It can also be a way to show gratitude to your audience. Meanwhile, a greeting post on some national or international days can be a way to raise awareness of the importance of events that occur on the day of celebration.
Apart from those reasons, posting a holiday or event greeting is like hitting two birds with one stone. Followers of your account can share the post with their followers. It is an effective way to increase engagement and brand awareness.
Ready to Increase Your Dentist Instagram Traffic?
In practice, you can combine these content ideas into something more interesting. That way, you can enrich your content bank. The more often you create content, the easier it will be to sharpen your creativity in creating new content. Don’t forget to use the compatible template to add value in the eyes of the audience. After all, Instagram audiences love beautiful, creative, and consistent posts.