Building a strong brand is not an easy task that you can do only in a night. There are a couple of things you need to always consider to make your brand even more visible. Thus, you will always need a branding kit to help you achieve your goals. But, do you know what it is? What makes it so important in building a strong brand presence? Is it different from brand guidelines? In this branding kit checklist, we will reveal all the things you need to know about this marketing tool.
Get to Know What Branding Kit Is
The brand kit is a set of rules of how your brand must be perceived. It contains visual assets and design elements that can help you to communicate the voice of your brand. As a result, your kit to build a brand must have—at least—5 elements like a logo, color palette, typography, imagery, and brand guidelines. This essential information will ease your work to deliver your brand identity consistently.
How the Branding Kit Works to Establish Strong Branding
Besides consistency, this kit also plays an essential role in creating a professional image for all companies. Through a well-designed logo and consistent visual elements, it can build a trustworthy and credibility for your customers. Other than that, it can reinforce their memory about your brand whenever they see your logo, color palette, or typography. It shows a commitment you build to give a consistent experience to your customers. As a result, there will be more potential customers to come and use your product or services.
What is Included in a Branding Kit?
When you want to create an effective kit to crave your brand, you need some components to be included in your guidance. Here, we have summarized branding kit checklist elements to add to your work:
Brand Logo
First thing first, this is the element that you should include in your branding kit. The logo is like the face that can represent the whole story and image carried in your brand. It’s the identity that the audience will recognize in the first place. Thus, putting the logo in your kit will help you maintain the use of your logo across the platform. Making it well-delivered consistently.
Color Palette
Besides the logo, color is an essential element that can remind the audience about some brands easily. Even though there are only three primary colors, they have numerous shades and tones that can change the overall look and impression. Therefore, it is important to make the colors of your brand present consistently. Mention the hex code of your colors in your branding kit to avoid missing colors.
Typography
Some specific font styles can speak certain images in their own way. Whether they are minimalist, elegant, modern, or playful, the font that you use to communicate with your audience should represent the image of your brand. Thus, to avoid inconsistency in typography, put this element in your branding kit.
Brand Kit Moodboard
As we have mentioned above, the branding kit’s purpose is to create consistent visuals that represent your brand, moodboard becomes another point that you can’t skip. It can guide you to build the mood and nuance of your brand. Besides, it may include preferred photography styles and the overall mood that images should convey. As a result, you can have a clear visualization of your mood tone.
Brand Guidelines
Branding kit and brand guidelines are two terms that usually get people confused due to their almost similar names. In fact, they are completely different. The brand guideline is a part of the branding kit that gives essential information related to the dos and don’ts of using your brand element. This document includes rules for logo placement and any specific restrictions as well as recommendations.
Branding Kit in Summary
In essence, a well-implemented branding kit invaluable asset for all businesses. This branding kit checklist serves as the visual foundation that guides you to deliver your brand consistently. With persistent delivery, it can become a powerful tool to establish long-lasting and strong branding. As a result, your audience will easily recognize your brand even in the crowd.
Need more alluring graphic designs for your business that meet your needs? Explore our gallery and find the design that can speak your brand voice. See ya in another post!