Increasing sale is always one of the main goals to achieve. It is not merely about gaining profit, but also about how to keep the business running. You can try to apply any strategy to keep up the business. However, it will be a waste if you don’t have a proper marketing kit for corporate to support the marketing and sales strategy. When people know you better, the sales and revenue will flow more smoothly.
First, What is Marketing Kit?
A strategy will never work without the right equipment, and neither does the marketing strategy. In this case, the marketing kit is the equipment you need to make your strategy work. A marketing kit contains all the materials, both digital and printed, a company provides for prospective clients or customers. It also can be called your business portfolio. Unfortunately, many still do not take the importance of the kit seriously.
Keep in mind that marketing kits are not only useful or aimed at clients and consumers. As someone who provides an injection of funds, investors also need more information about the company or business that you manage. The kit can provide the information and help them to decide whether your business is worth the investment.
This marketing kit also helps recruit new employees. How come? The materials in the kit can give the recruits insight into what your company does, its values, goals, and the benefits you offer. It will encourage them to work with you. That way, you can get the best employees with the same vision and mission that bring success.
Which is the Best, Digital or Print Marketing Kit?
Both then and now, many companies still prioritize print marketing kits. It is not only about habit, but many prefer that print materials are more reliable. It never hurts to create a digital marketing kit considering that many are active online today. This digital form provides convenience, especially in sending and receiving data and information. Even so, both have their own advantages and disadvantages. Take a look at the comparison below.
What to Include in Your Marketing Kit?
Getting started is sometimes the most confusing stage, especially if you don’t know where to start. Before you get any more confused, let’s start by making a list of marketing kit materials that can be used digitally or conventionally. As a reminder, even though the list is materials for marketing your business and company, it doesn’t mean you have to show it all on every occasion. Sometimes, you only need to provide one piece of material at the first meeting. Then, provide other materials at the next meeting as a follow-up.
Presentation Folder
Having a ready-to-go marketing presentation in one place will make it easier for you on many occasions. You can grab and present it right away. If you prefer printing the material, you can customize the folder by experimenting with paper type, foil stamping, and more. However, it will cost you a lot. Hence, when you keep it as your marketing kit, do not include any information that is likely to change, such as your physical address.
It will be different when you keep it in digital form. You have more freedom in customizing your presentation, especially in designing the template. The process is not long since there are many ready-to-use templates, and of course, cost-effective. You can save the presentation as a PDF. When it is needed, you can directly send it to the recipient concerned. If any information needs to be updated, you can edit it and get the finished result right away.
Business Card
No matter what era we are currently living in, a business card will always be one of the crucial marketing kits for corporate. Include the card when you hand out other marketing materials. A business card can be a professional introduction of you as part of a company. It also can be a referral of your potential customers. Usually, a business card contains such information: company name, logo, address, phone/fax number, official website, social media account, and email address. That way, it will be easier for the recipient to reach you.
Even though it’s only a tiny piece of paper, design your business card as well as possible, which can leave an impression. If you decide to print it, you can try applying an embossed effect to make it stand out.
Client List
No consumer wants to put themselves or their project in the wrong hands. Showing a list of your existing clients/customers can encourage them to trust you. It will be better to include some well-recognized companies. Include the list in the presentation, flyer, brochure, and even social media. However, you can omit this list from the marketing kit if you only have a short list of clients. You can replace it with another list that can foster trust.
Price List
The price you offer can be a determining key to closing the deal. You can focus your energy and effort on potential clients who can really afford your product or service. In this day and age, you have to always be open, especially with costs and prices. Providing a price range is acceptable if your business offers a custom service or product with no exact price.
In practice, you can present the price list in brochures, flyers, to social media posts. For a more formal treat, you can include it in the presentation material.
Testimonials
Don’t have too many customers yet, but want to gain the trust of new prospects? Prepare customer testimonials as one of the materials in your marketing kit. It is what you can use to replace the client list. Even if you already have a lot of customers, it never hurts to include testimonials to make it more convincing.
You can publish the testimonials on various digital platforms, including social media and websites. You can also include the testimony on brochures or flyers that you aim at getting new clients or customers.
Case Studies
Testimonials or brief reviews can indeed give a little idea of ​​how clients like our products or services. However, you have to create a collection of case studies to get and present a more in-depth review. You can apply case studies to both product- and service-oriented businesses. To get more accurate and in-depth results, you must be willing to devote your time to conducting interviews. In the end, this case study is not only useful for marketing strategies but also strategies for improving your services and products.
Website
The ultimate and complete marketing kit for a corporate, especially a digital kit, is the website. The company or business website is a complete package, that includes all your marketing materials in one place. For effective results, you must manage the website as well as possible and update information regularly. Also, make sure the website is comfortable and easy to access.
Build Your Marketing Kit for Corporate Now
Creating a marketing kit for corporate is urgent, considering how big it plays in the success of a business. In conveying these materials, make sure each kit has an appearance that can portray your business well. Use uniform colors, elements, fonts, and shapes to make it easier for the audience, especially the target market, to recognize your business.