Pattern Design: The Charm to Make Your Design Works Outstanding

April 1, 2024

There are many ways you can do to make your design attractive. There are also many elements that you can use to make your design even more unique. And, incorporating pattern elements can be a good way to increase the appeal of your design. One pattern design can give a completely different look at once. However, it can also backfire. If you use too much or misuse it, your design could be doomed.

Pattern Definition

Patterns refer to recurring visual and structural elements. They apply to any surface infinitely, including your design graphic works. This repeated element will create a sense of order, consistency, and cohesiveness. Furthermore, patterns play a crucial role in establishing a visual rhythm and enhancing the overall aesthetic of a design. To create a good pattern, a designer -especially a pattern designer, needs to combine artistic skills, creativity, and an understanding of design principles.

Basic Types of Pattern Design

We can find various kinds of pattern designs, from the simple to the most complex, to use in works and projects. Some even adopt traditional, natural, tribal, seasonal, or religious patterns. But, before diving into a more complicated one, you can try to incorporate simple and basic patterns below into your designs.


Old stripes will always be on the rise. The linear patterns featuring parallel lines of consistent width and spacing can create a sense of order, rhythm, and structure. Different stripe directions can convey different senses. Verticals can add height, while horizontals convey the sense of width. How about diagonal stripes? Diagonal stripes deliver a dynamic movement and energy sense. Backgrounds, banners, headers, and section dividers are some of the best applications of the pattern.

Simple and basic stripes patterns
Simple and basic stripes patterns | Source:

Polka Dots

Polka dot pattern design consists of evenly spaced circles that can vary in size and color. These patterns provide you with a playful and whimsical effect. Besides, it also can bring a retro and vintage look. Polka dots are most commonly used in fashion theme designs, even patterns on fabrics. They are also perfect to incorporate into children’s products and backgrounds for creative projects.

Bring a retro and vintage vibe to your design with polka dot patterns
Bring a retro and vintage vibe to your design with polka dot patterns | Source: macrovector


To appear modern and orderly, incorporating geometric patterns is a good choice. Usually, the pattern involves various geometric shapes, such as squares, triangles, circles, and polygons. The plus point of geometric is it can create from simple to complex and intricate patterns. So, many people love to use it for its versatility. Geometric patterns are not only best used in the background. They are also perfect for logos, packaging, and modern web designs.

The geometric pattern is very versatile, it can bring a professional but also cheerful atmosphere to the design
The geometric pattern is very versatile, it can bring a professional but also cheerful atmosphere to the design | Source: freepik


Grid patterns are formed squares or rectangles. They are best for creating a structured and well-organized layout and commonly be found in minimalist and clean designs. You can use grid patterns on any design, especially where organization is essential. Some common uses of this pattern design are in editorial layouts and websites.


Another pattern that comes from lines is chevron. It features a series of V-shaped and zigzagging lines. It has the same vibe as diagonal stripes since it can add a sense of movement and energy. As for its appearance, the pattern can have a bold and dynamic look. The best use for this pattern design is in backgrounds and banners. However, it also can be a good touch in typography and lettering, borders and frames, or icons and symbols.


Floral patterns are not only limited to flowers. They also include leaves and other botanical elements. These patterns are often associated with a feminine and natural aesthetic. The floral pattern has various styles, from realistic to abstract with a subtle to bold vibe. Its versatility makes it suitable for different uses, such as packaging, wedding invitations, logo design, web design elements, and more.


Classic elegance has its own place in people’s minds and hearts. Herringbone patterns can bring that touch to your design works. It creates a sophisticated and timeless look. So, it will be perfect anytime, no matter what era or trend that is hype. Herringbone pattern design consists of parallel rows of V-shaped or chevron-like elements. It is suitable for backgrounds and other design projects with a refined aesthetic.


People may find that the checkerboard pattern is so classic. However, it also can be modern. That is why it is often associated with a timeless look. This pattern features alternating squares of two contrasting colors and can be simple or elaborate. With its checker-like grid look, it provides a balanced and orderly appearance. The pattern is perfect for background, product packaging, and web design with a clean aesthetic.

Pattern Design in Conclusion

Pattern design serves as a powerful tool in the arsenal of graphic designers. It offers a myriad of possibilities to enhance visual appeal and communicate a range of emotions. Each pattern type carries its own unique essence. When thoughtfully incorporated, patterns can elevate a design, establishing a visual rhythm and cohesion. However, as with any design element, moderation, and strategic application are crucial to avoid overwhelming the visual narrative.