6 Color Palette Trends in 2024, Paint Your Design with Captivating Tones

February 19, 2024

Design style trends come with color scheme trends. After all, no design will come to life and stand out without colors. Whether it is black and white or full-color force, there will be colors involved in any design project you create. So, in this upcoming year, what colors will be popular? Let’s find out color palette trends in 2024 to paint your design beautifully.

Color Trends in 2024 - What will be Popular?
Color palette Trends in 2024 | Source: vektorjuice

Following trends is one way to attract attention. To get comprehensive attention, you have to use color palette trends that match the design style trends. Here are some color trends that can be your guide.

Warm Earthy Tones

Remember that nature is one of the influences in 2024 trends. So, you will find more earthy color tones in various design projects. Although it is mentioned that vibrant colors will dominate, you still can find the tones are welcome. Retro Burgundy, Mud, Nutshell, and Apricot Crush are some color schemes from this tone.

Warm Earthy Tones
Warm Earthy Tones

Retro Burgundy may seem darker, but it will be a nice touch to bring a warm, cozy, and comforting feeling through time. Meanwhile, Mud, the muted and natural one, is the perfect representation of earth that can bring hidden layers to the surface. What about the Nutshell? This timeless color will go well for a wide range of nature-inspired designs. Apricot Crush may be the more vibrant color in this tone, but it is a perfect complement for neutrals.

Eco-Inspired Colors

Eco-friendly design trends not only increase the use of earthy tones. Greens are one of the color palette trends in 2024 for many eco-friendly and natural reference designs. As the main eco color, you can experiment with various greens. Experiment with your design using Sage Leaf, Poison Green, Foliage Green, Forest Green, and more. The colors will help bring the conscience about nature and the environment better to your targets.

Eco-Inspired Colors
Eco-Inspired Colors

Sophisticated Blue Hues

Blue has long been the choice of various businesses because it represents loyalty, confidence, wisdom, intelligence, and inspiration. It still holds the same position for branding and marketing materials. However, what blues will be trendy this year? Cobalt is one of the blues on the rise. Besides, Navy Blue is still a safe but very influential choice. Use cerulean blue, dusty blue, and elemental blue for other choices.

Sophisticated Blue Hues
Sophisticated Blue Hues

Each has its own sense and vibe that makes your design stand out. Cobalt brings energy with its bold hue that will be suitable for tech, fashion, jewelry, and cosmetics. Cerulean Blue brings the color of sky and sea, suitable for logos, websites, or as a complementary color. Dusty Blue is perfect for weddings, stationery, and children’s colors since it represents calmness, elegance, and versatility. Meanwhile, Elemental Blue is the representation of sophistication itself.

Metallic Futuristic

Technology and the vision of the future are part of our daily life. So, it is not surprising that it influences the design, both in terms of style and use of color. Gradients with shimmering silver, sleek chrome, and iridescent finish are what you will find more in color trends in 2024. If you’re not into gradients, try to apply metallic gray and cyber lime as the touch from the future.

Vibrant Colors

The dominating color trend. They are bold, energetic, and intense, perfect for serving as high contrast for muted or neutral colors. Of course, when you incorporate them into your design projects, they will be attention-grabbing. Luminous Red, Radiant Red, Lime Green, Hot Pink, Tangerine Orange, Sunny Yellow, Fuschia, Turquoise, and Radiant Orchid are some of the colors.

Nostalgic Retro

When retro back in style, so do the colors. Although the color palettes seem more playful and colorful, they are not as bright as the vibrant color schemes. However, the retro we have this year gets more of a fusion touch from the past and the future. So, you can expect to have vintage colors of mid-century, modern twist, and 80s neon in a more sophisticated manner.

Find the classic black and white checkerboard that will be perfect for retro website design. Be bold with retro color contrasts in posters or other display and print materials. You also can apply retro colors for luxury brands, especially when you pick metallic retro, like gold, bronze, copper, or brass colors. Or, explore more for your branding and advertising using the typical retro colors, such as mustard yellow, olive green, burnt orange, and more.

Immerse yourself in the design-vibrant world as we embrace the unfolding color palette trends in 2024. Let the colors guide your creative journey, telling a unique story with each hue. Explore, create, and leave your indelible mark on the canvas of design, unlocking the power of these trends to captivate and elevate your projects.