In the food and beverages (F&B) industries, each restaurant has different colors to speak its brand. We can’t deny how important colors are when we want to attract the audience—even from a far. Moreover, choosing the right colors can give a remarkable impact on your audience. But, do you know what colors suit your F&B business? Or what is the perfect color combination for your business? Well, in this article, we will reveal popular colors that are meant to be your food business colors.
Why Colors Are Important for Your Food Business Marketing?
Colors become a key to making your audience glance at your brand more than twice. They can create emotion as well as a connection with your audience. They can also become your representation to speak your brand values. Along with that, they are used to make your brand visible and stand out. That’s why many marketing experts use color psychology to optimize their promotion.
Popular Color Ideas for Food Business
There are a number of colors you can choose to represent your business. From red, yellow, to green every color has its meaning that probably meets your messages as well as your target audience. Below is the list of popular colors for your food business to make your brand, even more, stand out and match your concept.
Flaming Red for Fast Food Restaurants
Red and yellow are two strong colors that can attract people’s attention from a distance. Red, especially, is associated with passion, excitement, and appetite. While yellow has warmth, joy, and positive vibes that can share happiness around. No wonder big fast food brands like McDonald’s, Burger King, Pizza Hut, and KFC use those colors to represent their brand. They are a perfect choice for restaurants that require quick serving and an instant lifestyle for their customers. Besides, their color choices can communicate the joy message behind those brands.
Fresh Green and Yellow for Healthy Diet Restaurants
You can’t get rid of the concept of green and natural things. This color is often associated with health, freshness, and growth, making this color become popular among healthy life people. If you are running a healthy food business, like vegetarian restaurants or vegetable stores, this one can speak out your brand voice perfectly. Besides green, you can also combine some natural colors like yellow and orange to make your design look more attractive and appealing.
Marigold Brown for Fancy Fine Dining Restaurants
When it comes to fancy restaurants, darker colors like black, deep red, chestnut, and navy are perfect for your choice. Those colors can create exclusive and luxurious images effortlessly. Asides, they can also create an elegant and sophisticated atmosphere that makes the brand look more expensive. Whereas, some metallic colors such as bronze and gold can be your other options since they can add warmth and glamour vibes to your brand image.
Soft Pastel Colors for Sweet Dessert Bars
Pastel colors are always associated with sweet things that can brighten up the mood. Pastel pink, baby blue, turquoise, and lilac are some examples of colors that are perfect for your dessert bars. Those colors can create a dreamy and appetizing look that pleases the eyes of your customers. Other than that, this group of colors is also playful which makes the visual design of your brand pull out a fun and cheerful image.
Warm Earthy Tone for Warm Coffee Shops
When you want to convince your customers, earthy tone shades are perfect for your choice. Warm colors like brown, beige, and taupe can create a natural and organic look that represents the origin of the coffee. Besides, those colors also speak warmth and coziness which can invite people to come. However, if you want to twist your vibes to be more energizing, you can combine them with orange, red, or yellow. Or further, if you want to create chill and relaxing vibes, you can choose blue and green as the accent. As an example, you can have a look at a big coffee shop franchise, Starbucks.
Instagram Template Inspirations for Your Food Business
Are you looking for Instagram templates for your tasty brands? Well, you can try one of our recommendations below to make your brand visuals, even more, stand out!
Firebrick Orange Simple Food Menu Instagram Template
This template has a bright color combination that can make your brand get recognition. The combination of vibrant yellow and shocking pink liven up the appetite of those who see it. Other than that, it has a modern design with a little bit of twitch-playful elements that make your brand seem cheerful. You can optimize your promotion with this tempting Instagram template!
White and Green Elegant Restaurant Instagram Template
Are you running a healthy and fancy restaurant that adopts a minimalist concept? Well, this template is meant for your then. It has a simple and clean look that requires a huge wide-white space. This layout setting makes this template even more modern and editorial-look. Other than that, it also looks more sophisticated that can please everyone’s eyes. Aside, it has a chilling color combination, putting white, deep green, and malt in one palette. You can easily steal the attention of your audience with this editorial-look Instagram template!
Restaurant Instagram Kit | Canva
Are you a fan of bold and modern concepts? This template will meet your plate then. It has a bold and modern design with a bold and vibrant color combination as well, making this template more edgy and stylish. Other than that, this template also only requires a few copies that will highlight the menu of your restaurant. In other words, this template has a fresh and cheerful look that is completely perfect for your younger target audience.
In Short about Colors for Food Business
No matter what your businesses are, you have to ensure that your brand can stick to your customers’ minds. From online to offline promotion, your designs must be unique and memorable to attract your audience. So, are you ready to make your brand more visible?
We are always ready to help you create unique and outstanding visual designs for your brand. Contact our team for more details and further information. See you in another post and have a great day!