Instagram is one of the social media that helps many food businesses grow. Its active users, which reach hundreds of millions every month, are the largest market to reach. The problem is how to make your posts drive people to buy your products or visit your restaurants. Although managing a food Instagram account seems so easy, there are some tricks you can follow to maximize your reach to a broader audience.
Guidance to Your Food Business Instagram
Although most of the food business is in the form of restaurants, cafés, or diners, it is not limited to those forms. Today, we find many home food businesses managed by individuals. We are also now familiar with food bloggers. Food bloggers are not merely people who own or manage a restaurant. They can be food critics, food lovers, chefs, or someone who enjoys eating and the food itself. So, how to utilize social media for your business?
Diner Business
Before asking others, ask yourself. When you want to try new food or places to eat, you will take the time to browse. Exploring its Instagram is one way to make sure a restaurant is good, and the food is enjoyable. It has become a habit for most people, especially millennials, who depend on social media and online reviews. Thus, it is important to make your food Instagram account reflect your business well, with good photography and content.
What photographs can you upload to your business Instagram? There are some options you can upload to social media. The very first and foremost, of course, photos of the food. However, the food photos you upload are not just any food photos. They should present mouth-watering food photography. You can try to focus on the food, create a good composition with the utensils, take a different angle, or take advantage of the natural light.
Another good choice to put on your food Instagram is the cooking process. By uploading the process behind the scenes, your consumers can better understand how food is being processed. It will even be better when you include candid staff photos. How they work in the kitchen or their attitude during the service can be a plus point. Want to create a deeper connection? Introduce your staff. It can give an idea of ​​who your customers will meet when they visit restaurants or diners.
Home Food Business
Starting a home food business requires the owner to make the best use of all the facilities, especially considering a very tight budget. Therefore, Instagram can be a primary promotional and marketing medium before having your own website. The content or photos you can upload for this business is similar to the diner business. Instead, you can experiment with uploading videos, collaborating with food vloggers or food enthusiasts, sharing testimonials, or holding events.
Adding those contents to your food Instagram posts can help you gain consumer trust more quickly. Especially, when consumers are very concerned with hygiene issues. Through videos, you can show how you practice good hygiene. Positive customer reviews can also show the professionalism of your work in handling each order. Meanwhile, holding events can improve interaction or engagement better.
Food Bloggers/Vloggers
Being a food blogger or vlogger is quite different from running a restaurant or home food business. Some people make it a spare time activity or a side profession. However, many have made it their primary profession because of its promising profits. Instagram is the main field for influencers in any sector, including food. Restaurants, diners, cafés even home food owners usually use their service to turn their business into a brand or get more acknowledgment.
A professional food blogger/vlogger usually knows how to capture the right angle to make it more desirable and look extravagant. Some even can make the food they review look more delicious and tempting. To maximize Instagram posts’ reach, food vloggers can use hashtags and CTAs that direct their audience to the blog or video channel they manage. Try to add polling on the food Instagram story to get new ideas.
Photography Tips for Your Food Instagram Feeds
Making something happen takes effort and process, and so does creating a great Instagram feed. You will never get a good food Instagram if you never try it right now. How to get that great Instagram feeds like other food businesses? Follow these tips to make yours more attractive and tempting.
Master the Flat Lay Shot
The best shot in food photography will be a flat-lay shot. It allows the audience to view every food detail as an artistic work. Of course, the effort you have to do is to take the picture directly from above. It’s quite challenging and sometimes embarrassing since you have to stand on a chair or a stool. However, you can always get around this by using a flexible tripod.
Have a Good Lighting
Lighting can have a huge impact on the photos you take. It also relates to the color theme you want to display as the image of your food business. Natural light is the best choice to produce a pale tone color theme or palette, but not direct sunlight. For darker tones, set a well-lit room to get the best picture.
Pay Attention to the Composition
For your food Instagram, the focus of your photo should be the food. Don’t let the props around distract the attention. Photo composition adjusted to the theme of your food Instagram. It can be colorful, contrasting, complementing, or having items that have similar colors.
Stick to Your Feed Color Palette
Whether you choose a bright or dark tone, flat lay, or 90-degree shot, you should stick to your color palette. Since Instagram promotes visuals, it will be better if you have cohesive feeds. Random and inconsistent Instagram feeds will make your posts look messy and far from aesthetic. So, you have to think of the feeds as a whole page rather than a single post.
Boost Your Food Instagram Feeds for Better Branding and Marketing
Instagram is a valuable tool to promote your business. But, without proper photos, your marketing on Instagram will fade away quickly. Make your food Instagram more attractive by following the tips. Keep trying to create more Instagramable feeds, and don’t forget to post regularly for better recognition.
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