Like any other design style, colors also play a crucial role to catch the attention of a modern design style. Choosing the right colors can be a big deal, whether making your design more stand-out or turning it off. Thus, have you picked the right color combination to create a sense of modernity in your design? Well, in this article, we will share modern color ideas that are perfect for your design.
Why Do Colors Matter?
Colors can be a powerful tool to make people throw a glance twice. They have a natural charm to draw attention and create an appealing look in the design. Along with that, colors also have the ability to evoke emotions and set moods. Besides, they can also create such kind of perception to deliver what image a brand wants to be seen. Whether formal or casual, feminine or masculine, colors can tell the story behind the audience. All you need to remember is that your colors can represent your brand well. That’s why, to create a perfect color combination, you also need to understand what color psychology is.
Modern Color Ideas that Work Well in One Palette
Speaking about user experience, colors also can increase the user’s engagement. They can create harmony and visual interest. Also, they can leave a memorable impression if you can create an amusing color combination. “To be honest, we usually use basic colors like red, blue, orange, yellow, green, even purple. Whether they are bright or dark, we like to use vibrant colors instead,” Ghina Luqyana, Peterdraw’s Art Director said.
“Even so, they ain’t the exact colors that must be used. We can explore other colors and still consider how one color will go with the others,” she added. Thus, it is essential to know what colors that match well in one palette to make a more modern look design style. Here we have summarized a list of modern color ideas that you can try to enhance the modernity of your design.
Bold and Vibrant Hues for A Firm Image
Basically, modern design style is mostly used to represent a company. Thus, many companies use vibrant colors like red, blue, orange, yellow, green, and purple to show their identity. Why these colors? Because they have a strong presence that can catch attention even from afar. For example, an automotive company will use red and black to show power, acceleration, and masculinity. Whereas some financial companies commonly use vibrant blue or purple colors to highlight trustworthy.
Neutral Color Palette for a Calmer Look
The modern design style is about serving something simple and minimalist. No wonder neutral colors like white, black, gray, beige, taupe, and off-white can be a perfect option when you want to create a modern look. Those colors can simply show your credibility, elegance as well as maturity. Besides, they can also make a timeless sense that strengthens your design, creating an image that your business will go for a very long time. Also, to make your design more attractive with these color shades, you can combine them with various colors as accents to highlight the essential points.
Monochromatic Schemes
Besides neutral and vibrant color shades, monochromatic schemes also work great when it comes to modern design styles. Well, monochromatic is not about black and white only. Otherwise, you can make the overall appearance of your design look fascinating with the play of its shades. Whether red, yellow, or blue, you can explore many shades, tones, and tints within the hues. Read this article to understand more about the monochromatic color scheme concept.
Speaking about overall look, monochromatic colors can also provide a pleasant visual as well as a harmonious arrangement. They make the design have an astonishing touch within the accent. For example, when your brand color is a deep blue, you can combine it with a darker shade of blue or give a lighter touch of white or grey.
Sophisticated Earth Tones
Can we explore earth tone for a modern design style? Well, yeah, why not? Earth tones have a wide range of color choices to work with. Some earthy colors like deep greens, warm browns, and rich terracotta can add a touch of warmth and sophistication. Meaning-wise, these colors can deliver a sense of stability and reliability, which is good for your company branding, especially for you who already adopted minimalism concept for your brand. Minimalist clothing brands and interior designers for example. This kind of business can build harmony with these color tones.
Final Thought
Like any other design style, the modern style also needs an appealing color palette to create and deliver certain images required by the company. Vibrant colors, neutral hues, monochromatic schemes, and earth tones can be a perfect option for you to play with. Remember to align the colors with your brand identity to make your brand become the top mind of your target audience. In addition, they can’t work alone without a balance between visual appeal and the desired message. So ensure to have a look at your design as a whole concept, not only partially.
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